StubHub becomes new naming rights partner for The Home Depot Center

04 March 9:04 am

StubHub becomes new naming rights partner for The Home Depot Center

By Adam Serrano

Starting June 1, The Home Depot Center will be no more--welcome to StubHub Center.

StubHub, one of the nation’s largest ticketing companies, has entered into an agreement with AEG to serve as the naming rights sponsor for the 125-acre multi-sport facility in Carson, California. Financial terms of the deal were not disclosed.

 “As leaders in the ticketing industry, providing the highest levels of customer satisfaction and as an increasingly popular consumer brand, this partnership is groundbreaking for our company. We look forward to the relationship with millions of fans at StubHub Center,” said Danielle Maged, Global Head of Partnerships and Business Development at StubHub in a statement. “At StubHub, we have an unyielding focus on the fan experience and with our partners at AEG, we intend for StubHub Center to be the embodiment of that focus as we work to create one of the most fan friendly stadiums in the world.”

The Home Depot has served as the facilities naming rights sponsor since the 27,000 seat stadium since it opened in 2003. The Home Depot Center name will be used for a final time for the LA Galaxy’s match against Seattle Sounders FC on May 26.

 Starting in early-June, the home of the LA Galaxy and Chivas USA  will undergo it's transformation before it is officially re-launched as Stub Hub Center for the Galaxy's June 16 match against the Portland Timbers.

“We welcome this new and exciting partnership with StubHub, an organization that, like us, emphasizes the highest level of customer services and fan experiences,” said Katie Pandolfo, General Manager of the AEG Facilities in a press release. “We look forward to working with StubHub to design new programs and activation elements that will provide an even higher level of fan engagement and experience.”

--

What are your thoughts on the name change?

Share your thoughts below.