Major League Soccer launched its new marketing campaign, “Stand as One.”
The campaign, which will feature creative elements including television spots, digital and print advertising, in-venue visibility, social content, and storytelling, will be rolled out during the 2016 MLS season. The campaign will debut this week with spots running across MLS’ broadcast partners, along with significant online activation.
“Stand as One,” created collaboratively between The Brooklyn Brothers and MLS’ in-house marketing and creative team, has been designed to elevate the movement and the sport of soccer in North America. The campaign highlights the electric and unifying fan and stadium experience that is unique to MLS’ core, as well as the world-class quality demonstrated by its players every week.
