LA Galaxy to create Pop-up Shop in DTLA for launch of new 2016 Primary Kit

CARSON, Calif. (Monday, Feb. 1, 2016) – The LA Galaxy will celebrate the launch of the club’s new 2016 primary kit and 2016 marketing campaign this week with a series of events at the This is LA Pop-Up Shop at BLENDS (725 S. Los Angeles St.) in Downtown Los Angeles. The Galaxy will host a Supporters’ Happy Hour on Friday, Feb. 5, from 4-7 p.m. PT that will feature new 2016 Galaxy gear, including the new primary jersey, available for purchase. On Saturday, fans can meet Robbie Keane, Giovani dos Santos and Steven Gerrard for autograph and photo opportunities from 2-5 p.m. PT.

Set to attend the happy hour and Pop-Up Shop on Friday are LA Galaxy players Dan Gargan, Alan Gordon, Jeff Larentowicz, Mike Magee, and Dan Kennedy. The This is LA Pop-Up Shop will feature beer, wine, and various soft drinks available for those in attendance.

The This is LA Pop-Up Shop will be open from Thursday, Feb. 4 to Sunday, Feb. 7 from 10 a.m. to 8 p.m. PT every day. The Galaxy’s new primary kit will be available for purchase and supporters will be able to check out the club’s 2016 This Is LA campaign which features lifestyle imagery of the team’s players and supporters in their home neighborhoods in Los Angeles.

On Saturday, Feb. 6, LA Galaxy players Robbie Keane, Giovani dos Santos and Steven Gerrard will be in attendance at BLENDS for picture and autograph opportunities. Fans will also have the opportunity to purchase the new 2016 LA Galaxy primary kit.

The events on Friday and Saturday are free and open to the public.

The Galaxy will officially launch the jersey celebration during an exclusive event at BLENDS on Thursday, Feb. 4, from 7-10 p.m. PT where the 2016 new kit will be unveiled for the first time. 

WHO

LA Galaxy supporters

LA Galaxy Players

  • Thursday, Feb. 4
    • First look at 2016 LA Galaxy jerseys
  • Friday, Feb. 5
    • Dan Gargan, Jeff Larentowicz – 4-5:30 p.m. PT
    • Mike Magee, Dan Kennedy – 5:30-7 p.m. PT
  • Saturday, Feb. 6
    • Robbie Keane – 2-3 p.m. PT
    • Giovani dos Santos – 3-4 p.m. PT
    • Steven Gerrard – 4-5 p.m. PT

WHAT

Exclusive jersey launch

  • The Galaxy will unveil the jersey for the first time during an exclusive event at BLENDS

This is LA Pop-Up Shop and Supporters’ Happy Hour

  • LA Galaxy will host a happy hour and Pop-Up Shop to celebrate the launch of the team’s 2016 new primary kit and start of the 2016 season.

Pictures and autographs with Robbie Keane, Giovani dos Santos, and Steven Gerrard

  • Fans will have the opportunity to purchase 2016 LA Galaxy jerseys and meet Galaxy players

WHEN

Thursday, Feb. 4

7-10 p.m. PT

Exclusive jersey launch

 

Friday, Feb. 5

4-7 p.m. PT

This is LA Pop-Up Shop and Supporters’ Happy Hour

 

Saturday, Feb. 6

2-5 p.m. PT

Pictures and autographs with Robbie Keane, Giovani dos Santos, and Steven Gerrard

WHERE

BLENDS

725 S. Los Angeles St.

Los Angeles, CA 90014

The Galaxy will kick off the 2016 MLS Regular Season at StubHub Center on Sunday, March 6, against D.C. United (7 p.m. PT, UniMás). LA Galaxy Season Ticket Memberships for the 2016 MLS season are also available for purchase now. Season Ticket Members and Galaxy fans can go to www.lagalaxy.com/tickets/seasontickets or call 877-3GALAXY (342-5299) to secure their 2016 LA Galaxy Season Ticket package.

Becoming a 2016 LA Galaxy Season Ticket Member gives fans the opportunity to receive a number of benefits, including discounted pricing, LA Galaxy Team Store discounts, access to the 2016 Season Ticket Member Event, season tickets to LA Galaxy II, early game day stadium access and access to LA Galaxy Champions League matches, among other exclusive benefits. For more information, visit www.lagalaxy.com/seasontickets or call an LA Galaxy representative at 877-3GALAXY (342-5299).