ALCATEL ONETOUCH, the fifth largest mobile phone manufacturer in North America, today announced a new multi-year partnership with the five-time MLS Cup champions, LA Galaxy, and their home stadium, StubHub Center, becoming the Official Smartphone and Tablet Partner of both the team and the multiple-use sports stadium. Continuing on their commitment to growing the brand in North America, this new partnership expands on ALCATEL ONETOUCH’s strategic investment in MLS, focusing specifically on pre-game fan experiences, in-game fan engagement, social media and digital campaigns, in-game brand advertising, in-market promotions and community engagement. Financial details of the partnership were not disclosed.
“The opportunity to partner with the LA Galaxy – our home MLS club – with such a legendary history, is very exciting as we continue to strengthen and grow our brand here in North America,” said Steve Cistulli, Senior Vice President & General Manager of North America for ALCATEL ONETOUCH. “By continuing our MLS investment, we’re not only able to tap into one of the youngest and most socially engaged audiences in North American professional sports, but are also able to work with the LA Galaxy to directly engage with our local community.”
Beginning with the August 23rd match against the New York City FC, fans attending LA Galaxy home matches will have the opportunity to experience ALCATEL ONETOUCH’s technology hands-on, including the chance to win special prize packages through in-game and social media promotions. ALCATEL ONETOUCH has also pledged to be an engaged partner in LA Galaxy’s community engagement programs, which will include activities in Los Angeles and Orange counties. Additionally, as part of the multi-year deal, beginning in in 2016, ALCATEL ONETOUCH will have promotional and experience rights to one LA Galaxy player, details to be announced in 2016.
“We are excited to partner with ALCATEL ONETOUCH in an effort to further engage fans of the LA Galaxy and fans of soccer in North America,” said LA Galaxy President Chris Klein. “This strategic partnership allows for us to utilize ALCATEL ONETOUCH as we drive social and digital engagement across multiple platforms. “
The LA Galaxy is the first club in MLS history to win five MLS Cup trophies. This partnership with the LA Galaxy is the second MLS club partnership announced by ALCATEL ONETOUCH in 2015, and bears special significance as ALCATEL ONETOUCH’s North American headquarters are based in Irvine, Calif., just a short drive to StubHub Center.
IDC – WW Mobile Phone Tracker – Q2 2015
ABOUT ALCATEL ONETOUCH
ALCATEL ONETOUCH is a brand within TCL Communication, an international multicultural company which designs, develops, and markets globally a growing range of mobile and Internet devices. TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation one of the largest consumer electronics companies in the world.
For more information, please visit www.alcatelonetouch.us