Star-Studded Opening Night Kicks Off Michelob ULTRA’s Fan Destination at Santa Monica Pier, Open Through June 25
WHAT:
Michelob ULTRA, the Official Beer Sponsor of the FIFA World Cup 2026™, will debut the Michelob
ULTRA Pitchside Club—a premium, 21+ fan destination at the iconic Santa Monica Pier—created
in partnership with the LA Galaxy Foundation.
Designed as the ultimate soccer social hub, the Pitchside Club will bring fans together to catch the
FIFA World CupTM through immersive soccer-inspired experiences, interactive games, exclusive
programming, limited-edition merchandise, and surprise celebrity appearances – all set against a
vibrant coastal backdrop.
WHEN:
Thursday, June 11
Opening Night Kickoff Private Event: (Invite-only & chance to attend for select 21+fans)
June 12 – June 25
Open to the public 21+ (RSVP required)
WHERE: Santa Monica Pier, Santa Monica, CA
INVITE-ONLY OPENING NIGHT PRIVATE EVENT:
Michelob ULTRA will kick off the Pitchside Club with a private, exclusive VIP celebration
on Thursday, June 11. Beginning today, fans 21+ can enter for a chance to attend at:
Opening Night Highlights Include:
• A high-energy kickoff hosted by Kevin Hart
• Live performances by Snoop Dogg, DJ Pee .Wee and Disco Lines
• Appearances by soccer legends and celebrity guests
• A spectacular drone show narrated by USMNT star Christian Pulisic, building excitement
for the U.S. vs. Paraguay match on June 12
• First access to immersive Pitchside Club experiences, including:
o Soccer-themed interactive games
o Jersey customization station
o The chance to shoot on goal with a soccer legend
PITCHSIDE CLUB SANTA MONICA – PUBLIC PROGRAMMING:
Following opening night, the Michelob ULTRA Pitchside Club will welcome fans 21+ from June 12–
25, coinciding with the first FIFA World Cup 2026™ match in Los Angeles. Fans 21+ can view the
full schedule and RSVP for free timed entry at: MichelobULTRA.com/pitchsideclub
Fans 21+ Experiences Include:
• Catch FIFA World CupTM action daily, starting with the first U.S. match on home soil (U.S. vs.
Paraguay) on June 12
• Celebrate the Mexican National Team’s June 18 matchup against South Korea, with special
appearances by team legends
• Attend live shows hosted by Men in Blazers on June 12 and June 20, featuring special guests
• Enjoy daily DJ and freestyle performances
• Play soccer-themed games with an opportunity to shoot against a soccer legend
• Snap a picture with the newly designed Superior Player of the Match Trophy
• Soccer jersey customizations and much more
MORE INFORMATION:
To learn more about Michelob ULTRA Pitchside Club,
visit MichelobULTRA.com/pitchsideclub. For more information, visit MichelobULTRA.com or
follow @MichelobULTRA on Facebook, X, Instagram and YouTube.
For more information about the LA Galaxy Foundation, visit www.lagalaxy.com/community
*MICHELOB ULTRA® “PITCHSIDE LA VIP” SWEEPSTAKES. No Purchase Necessary. Open to US residents (excluding ME, MD, &
SD residents) 21+. Begins on 5/20/26 & ends 5/31/26. See Official Rules at www.michelobultra.com/rules for prizes
& details. Msg & data rates may apply. Void where prohibited.
