LA Galaxy and StubHub Center announced today a partnership with DraftKings, the world’s leading Daily Fantasy Sports (DFS) platform. This new partnership was brokered by AEG Global Partnerships.
“We are very proud to partner with DraftKings and continue to enhance the LA Galaxy fan experience at StubHub Center,” said Robert Vartan, Director of Partnership Sales at LA Galaxy and AEG Global Partnerships. “This partnership will launch numerous unique and entertaining opportunities for Galaxy fans and guests at StubHub Center. We look forward to a successful relationship with DraftKings.”
Effective immediately, DraftKings assets will be highly visible across all LA Galaxy properties digitally and at StubHub Center, including field-level signage, a digital presence on www.lagalaxy.com and www.stubhubcenter.com and all social media platforms. In addition to branding and in-stadium elements, the Galaxy and DraftKings will partner for once-in-a-lifetime VIP experiences and cash prizes through exclusive contests.
StubHub Center will now feature a designated DraftKings Entrance which will offer fans the opportunity to win prizes and make picks before each Galaxy game. Additionally, a DraftKings area will be located in the concourse at StubHub Center giving fans the opportunity to play select MLS contests. As the newest Founding Partner of StubHub Center, DraftKings will also offer VIP experiences to fans attending StubHub Center-hosted boxing events.
LA Galaxy fans can also compete on LA Galaxy matches in Major League Soccer through DraftKings.
How to Play Fantasy Soccer on DraftKings:
- Players choose a contest to enter and then make their team selection. They are then provided with salary valuations based on unique performance data, with values increasing and decreasing depending on an individual’s form and opposition faced.
- Points are awarded based on the individual performance of each player in a lineup. Players can use the statistical depth of the product to win contests and accrue prizes. Knowing the wingers who pepper the box with crosses and the goalies that score every single week will give you the best line-up. .
- Beginners can play against other newbies in up to 50 contests for each sport, making sure that they can build up their skills before entering larger contests for bigger prizes. Skills can be further honed by creating bespoke contests, accessed by just you and your chosen group of friends. DraftKings have also added a unique feature to their second screen experience with ‘Starting Line-up Indicators’ that show whether a player has been selected to start a specific match – crucial information when picking your squad.