LOS ANGELES (Thursday, March 3, 2022) – The LA Galaxy today announced that the club will involve Galaxy fans to participate in the design process of the club’s 2024 adidas Primary Kit via a fan survey. The survey will drive fan insight into key decisions such as color, embellishments, patterns and more. This new fan experience for LA Galaxy fans will bring them closer than ever before in driving the concept behind an LA Galaxy kit.
“We’re excited to include fans and supporters of the LA Galaxy in the design process of our 2024 Primary Kit,” said LA Galaxy Chief Marketing Officer Doug Vosik. “Each year’s kit is one of the most important season initiatives for both players and fans. Having the voice of our community is critical to ensure our on-field look reflects player, fan and supporter feedback. The survey is a unique opportunity for everyone to help shape the club we all love.”
Back in 1996, the LA Galaxy were born from a community’s love for family, soccer and Los Angeles. That community remains critical to shaping the LA Galaxy, and as a result, Galaxy fans will have direct input in the design process of the 2024 kit. Fans will be involved throughout the project, with a series of roundtables, interviews and surveys planned for the coming months. The result of this project will be the 2024 kit, to be unveiled shortly before the 2024 season.
LA Galaxy fans will receive an email on Thursday, March 3 to participate in the survey. Click here to learn more.