In support of LGBT Pride Month, AEG, the world’s leading sports and live entertainment company, is creating awareness around diversity and inclusion with the launch of “Better As One,” a social media campaign that underscores the organization’s belief in unity and diversity.
Launching today, the campaign encourages employees and fans to view AEG’s “We Are Better Together” video and share it on their social channels via Facebook, Twitter and Instagram using the hashtag #BetterAsOne. The program promotes AEG’s belief that its strength comes from different perspectives – the many ideas and voices that create a unique and powerful team.
Dan Beckerman, CEO and President of AEG, stated, “At AEG, we have sought to build a workforce that mirrors the communities where we do business. We embrace our differences with regards to race, gender, gender identity, age, national origin, disability, politics, sexual orientation, education, and religion, and are focused on building a culture that consistently promotes diversity of thought. Because it is diversity of thought that drives us forward. We are proud to celebrate AEG’s diversity during Pride Month and throughout the entire year.”
In addition to the “Better As One,” social media campaign, AEG will host a panel discussion at The NOVO by Microsoft at L.A. Live, for its global employee workforce that focuses on LGBTQ initiatives in the sports and entertainment industry. Participating panelists include Justin Mikita, Board Member, the Human Rights Campaign; Robbie Rogers, player for the L.A. Galaxy; Marquita Thomas, Executive Director, Los Angeles Gay and Lesbian Chamber of Commerce; Roger Nyhus, President and CEO, Nyhus Communications; Carleen Cappelletti, President of Bounce AEG and John Nelson, Sr. Vice President, AEG Presents Las Vegas. Panel topics will include LGBTQ advocacy and civil rights, a discussion about creating a safe environment for LGBTQ in sports and entertainment; and best-practices for integrating LGBTQ businesses into supply chain activities. The discussion will be webcast simultaneously to more than 4,000 employees on five continents.
Additionally, LA Galaxy will celebrate the LGBTQ community of Los Angeles with their 4th Annual Pride Night at StubHub Center on Saturday, June 24, as part of the Galaxy’s home match against Sporting KC, presented by Hotel Tonight (7:30 p.m. PT, Spectrum SportsNet, Spectrum Deportes). Covenant House has been chosen as the Community Partner of the Match.
Click here for Pride Night tickets
Supporters that arrive early will receive a free #GalaxyPride rally towel, available to the first 15,000 fans inside StubHub Center. Early arrivers will see LA Galaxy players prepare for the match in limited edition Pride warm up tops, available for auction via the LA Galaxy Foundation. Rainbow corner flags, rainbow lights and rainbow confetti will be on display to compliment the evening’s festivities. Additional details will be announced leading up to the match.
