The LA Galaxy, in conjunction with official digital technology partner GlobalLogic, announced today the launch of the LA Galaxy App, a mobile platform that will offer fans access to the latest team news, stats and highlights in addition to several easy and accessible features to improve fan experiences – ticketing, concessions and merchandise – for fans at StubHub Center and abroad. The app, free of charge, is available to download now on mobile devices at the iOS store here and for Android users here.
“We are thrilled to launch the LA Galaxy App with GlobalLogic,” said LA Galaxy President Chris Klein. “Fan experience continues to be one of our primary objectives and we are excited to launch a comprehensive platform to offer our fans easier access, information and experiences at our stadium and abroad. We are proud to have worked alongside GlobalLogic to create this innovative digital app for our fans.”
As part of the club’s investment in the digital experience, the LA Galaxy have also partnered with Flash Seats® to improve fans’ access to tickets through the new app, which is now also integrated and enabled with the team’s and venue’s official ticket resale partner, StubHub.
With the LA Galaxy App, Flash Seats® will be fully accessible as a method of ticket delivery. Fans can conveniently scan in with a mobile device upon entry to the stadium without paper tickets, ensuring that tickets cannot be lost or stolen. Also within the app, fans will be able to manage their LA Galaxy Season Ticket Membership inventory, post tickets directly to the team’s official resale marketplace, StubHub, and easily transfer tickets to others until the start time of each event.
Flash Seats is the ID-based, digital ticketing system of AXS, which provides access to the most innovative ticketing technologies that turn data into actions and empower over 200 partners – teams, arenas, theaters, clubs and colleges – to maximize the value of all their events and create joy for fans.
Additionally, concessions access at StubHub Center will be improved through the LA Galaxy App through a new partnership with Tapin2, which offers fans a new and convenient way to order with a push of a button. Fans utilizing the LA Galaxy App can order food and beverages for delivery directly to their seats in certain sections of the stadium. Additionally, fans are now able to pre-order food and beverages for express pick-up at the Rock & Brews stand on the Southeast corner of the concourse.
The LA Galaxy App will also offer fans new ways to receive merchandise from the LA Galaxy Team Store or to bid on exclusive memorabilia. Through the app, fans can order merchandise for delivery directly to their seats at StubHub Center. LA Galaxy Foundation auctions will also be available, giving fans the chance to win once-in-a-lifetime experiences or exclusive autographed memorabilia and prizes, with proceeds benefiting the LA Galaxy Foundation.
“Mobile ordering will allow the Galaxy to sell more concessions and merchandise to a wider audience,” says Jordan Syms, Senior Vice President of Marketing at Tapin2. “Our partnership with the Galaxy turns fans’ mobile phones into remote controls to upgrade their game day experience."
For each LA Galaxy match, fans can also be a part of selecting the LA Galaxy Man of the Match, sponsored by Allstate, by voting exclusively through the app. The LA Galaxy app will incorporate additional features in the coming months.
“More than ever, innovative organizations are harnessing the power of digital platforms to engage customers and create a more enjoyable and personalized experience,” said Shashank Samant, CEO, GlobalLogic. “We are extremely pleased to partner with the LA Galaxy to design and build this platform to enhance fan experience on game day and beyond.”
Last year, GlobalLogic and the LA Galaxy announced that the club selected GlobalLogic, a leader in digital product development services, as the official digital technology partner of the LA Galaxy. As part of this partnership, GlobalLogic and the LA Galaxy have worked together to design and build a next-generation digital platform and mobile application for enhanced fan engagement.
For more information about GlobalLogic’s partnership with the LA Galaxy, please visit www.globallogic.com/lag.