LA Galaxy announced today that JLab Audio, the fastest growing major headphone brand, has been named an official partner of the five-time MLS Cup champions in an agreement that will seek to enhance the game-day audio experience for Galaxy fans. The announcement follows JLab Audio signing a multiyear sponsorship deal with Major League Soccer (MLS). Under the terms of the new agreement – JLab Audio’s largest partnership to date – the California-based company becomes the LA Galaxy and Major League Soccer’s first official audio partner.
As a part of the agreement, JLab will have dedicated opportunities at the LA Galaxy’s stadium, the StubHub Center, including a JLab branded DJ booth for fans to enjoy during the pre-game experience. The partnership also offers the team a more cohesive, personal audio experience for its players in and out of the locker room and includes digital signage on the scoreboard and at field level during pre-game warm-ups.
“We are thankful for JLab’s desire to align with the LA Galaxy as their marquee team partnership as they continue into soccer,” said Robert Vartan, senior director, AEG Global Partnerships. “JLab is passionate about our sport and culture, and we look forward to supporting their brand’s growth towards LA Galaxy fans, players and the overall soccer ecosystem in Southern California.”
JLab Audio’s current success as the fastest growing major audio brand makes for an ideal fit with MLS, a league that is growing in all business metrics and expanding to 23 teams in 2018 and 28 teams in the near future. To celebrate the partnership, JLab is offering fans a chance to win the ultimate experience at the 2018 MLS All-Star Game presented by Target in Atlanta, plus additional prizes, in their #FINDYOURGOAL Sweepstakes at jlabaudio.com/mls.
“JLab is super excited to continue our growth by connecting with the fastest-growing sports league in the U.S. and a close-to-home winning team, the LA Galaxy,” said CEO Win Cramer. “This partnership is a perfect match – blending JLab’s focus on value and authenticity with the most loyal and passionate fans in all of sports. Moreover, we’ll get to introduce our brand and products to the next generation of soccer players and fans alike. We’re thrilled!”
The partnership focuses on connecting players and fans with JLab Audio’s wireless products and getting both excited about the game. In celebration of the announcement, each member of the 2017 MLS Cup championship team will receive a yet-to-be released pair of Epic Sport Wireless Earbuds in an exclusive new color, JLab blue (available at retail in early 2018). The 22nd annual championship game will take place on Saturday, December 9, at 4 p.m. ET (ESPN, UniMás, TSN, TVA).
